Amino Acids and How They Relate to Athletics. Essay Example

Amino Acids and How They Relate to Athletics. Exposition Example Amino Acids and How They Relate to Athletics. Exposition Amino Acids and How They Relate to Athletics. Exposition By: Jayquan S Salmond Out of all the amino acids, 8 are delegated basic amino acids. The body thinks that its difficult to consolidate them with different mixes at an ordinary level to aid sufficient development. The 8 are known as phenylalanine, valine, threonine, tryptophan, isoleucine, methionine, leucine, and lysine. At the point when the isoleucine, leucine, and valine are gathered they are called BCAA or expanded chain amino acids. 1/3 of the body’s skeletal muscles are comprised of BCAA. Skeletal muscles are basic when the body moves. So they help the bones and joints all well. Thus, BCAA advances the development of muscle and the complete fix of the muscles in the body in the wake of preparing. This is exceptionally viable in athletes’ bodies when it time for weight preparing. This is viable in the reinforcing and conditioning of the triceps, biceps, and lower arms of a baseball or softball player. The BCAA assumes the fundamental job in filling the muscles to work out. A test is being rushed to check whether there is a reality that BCAA lessen weakness in the body. Without exhaustion a competitor can go for a considerable length of time a day successfully. Along these lines, sports take a gander at amino acids as a gold brain when it come to having a solid competitor, since it helps fabricate quality. : Blomstrand E, Eliasson J, Karlsson HK, Kohnke R (2006). Extended chain amino acids enact key compounds in protein blend after physical exercise. J. Nutr. 136 (1 Suppl): 269Sâ€73S. stretched chain amino acids Food and Fitness: A Dictionary of Diet and Exercise. Michael Kent. Oxford University Press, 1997. Oxford Reference Online. Oxford University Press. Apollo Group. 30 August 2008â â oxfordreference. com/sees/ENTRY. html? subview=Mainentry=t38. e286

Sample Assignment On Goal Setting - Click Now for Complete Solution

The Strata Manufacturing in 2010 turned into the composite organization for creating air structure. It is situated in Al Ain. It is a piece of the aviation correspondence organization possessed by Mubadala. The organization satisfies hopes almost with its accessories and clients to pass on innovative, monetarily astute courses of action that join driving edge headways, best work on collecting techniques, and a consolidated creation system to the overall flight part. The objective of the organization is to make a varying, sensible, and forefront items to the world. Filling in as a professional in the organization and a group chief, the objectives of the organization get the chance to be partitioned and contributed by each worker in their segments of specialization. Each worker set the objectives in order to line up with that of the office just as that of the whole organization. The organization objectives can be sorted as quick objectives, momentary objectives, Intermediary objectives, and long haul objectives. Prompt objectives are define of objectives that need achievement in an exceptionally brief timeframe. It is the place moment results get the chance to be seen achieved. The length ranges from hours to weeks. Then again, momentary objectives are objectives that need achievement in a not so distant future. The span is for the most part inside many months. Long haul objectives are objectives that should be practiced in a further future. It calls for arranging and readiness and takes term of over a year. Objective setting any of the kinds of objectives, it incorporates the improvement of an action game plan expected to impel and assistant a man or assembling to accomplishing a goal. It very well may be guided by target setting standards (or rules, for instance, SMART rules. Objective setting is a significant piece of mindfulness and organization composing. As indicated by inquire about by Locke (2001), an increasingly specific and longing destinations lead to more execution of progress than basic or general targets. The length of the individual recognizes the target, can achieve it, and doesn't have conflicting goals; there is a positive direct connection between target issue and task execution (Grant, Anthony, 2012). As a group chief, the objectives get accomplished by setting goals that is going to impact brings about four different ways: Decision: objectives and destinations tight thought and direct undertakings to objective appropriate activities, and a long way from saw unfortunate and goal unessential exercises. Exertion: objectives and goals can incite more effort; for example, on the off chance that one customarily makes 4 devices 60 minutes, and has the target of making 6, one may work more genuinely towards the goal than one would somehow. Ingenuity: someone gets the opportunity to be progressively inclined to work through difficulties if looking for after a goal. Comprehension: objectives and goals can lead individuals to make and change their direct. In my own ability as a specialist, I see what Locke and Latham (2002) demonstrated as the methods for achieving accomplishment through legitimate defining of objectives. In achieving the momentary objectives in my docket, the first is pledge to the set objectives. People perform better when they are centered around achieving certain goals. Through an appreciation of the effect of target setting on singular execution, affiliations have the ability to use target setting to benefit dependable execution. The centrality of the typical consequences of objective satisfaction, and sensibility toward one's conviction give one the capacity to achieve the goals, and obligation to others certifications or commitment to others can unequivocally upgrade obligation. It impacts fair and square of obligation by how pleasant the individual is with the group head apportioning the target. An external variable can moreover be the genuine instances of the single individual. State if they endeavor to be like their most cherished player, the individual is progressively disposed to propel more push to their own work and targets (Kegan et al., 2013). Internal factors can get from their help level in the work to accomplish the target. What they foresee from themselves can either flourish their thriving, or pound it. Furthermore, the individual may need to appear to be superior to their buddies or opponents. They have to achieve the goal the best and be known for it. The prize toward oneself of completing a goal is ordinarily one of the standard keys that keep individuals presented (Locke, 2001). It is noted by Locke and Latham (2004) that objective setting theory neglects to hold the issue of time point of view if the suitability of objective setting can't be explained by two pieces of time the board: the rule of predictable misfortunes. Like the understanding the aggregate of the parts can be more essential than the entire, a division of an errand into a couple, speedy, sub-objectives appears to abuse these two segment (Locke Latham, 2004). Taking everything into account, it is basic to design a head, especially when one is endeavoring to accomplish a specific objective. It's fundamental to picture every one of the means expected to accomplish the objectives. Also, endeavor, fight and remain positive. The objectives won't happen unexpectedly, they in like manner won't occur without work. One should defeat various obstacles before accomplishing the needed objectives.

Hi, Applicant to the Class of 2021!

Hi, Applicant to the Class of 2021! Hi, Whew, its been a long week! But I was thinking today about this time during my senior year of high school and that was really (in)tense. I havent experienced that much uncertainty in my life before or since. I mean, that semester Id think thatI was heading to MIT one hour and then think that I wasnt getting into my state college the next. And I got lots of work here now, but at least I know the professors will accept it. So I wanted to reach out to you, MIT Applicant for the Class of 2021, and see how youre doing. If you havent started worrying about the applications yet, thats cool. I started worrying sophomore year of high school, and definitely wasnt wiser by senior year. Once Id gone through the respectable sources about college admissions, I descended into the depths of College Confidential forums. Now, dont go to these, but there are whole threads where people post their stats, activities, and essay summaries, and then say whether they did or did not get in. Trust me, theres no pattern in those posts nor any clues as to whether you will get accepted. And dont look at those 50 Best Admissions Essays from Top Colleges compilations either because, really, they arent that great. How many accepted students would actually volunteer their private essays to an outside company? Probably not enough to make the competition for 50 Best representative of the actual applicant pool. They have one of those Best Essays compilations in print now, on display at the front of the Harvard COOP. Gross! I urge you to resist the temptation to compare and contrast. You might be wondering: do I even have a chance? How do I know if I should apply? The former of those questions is hard because, the thing is, no one knows their chances. Well, at least most people dont. I had no idea what kind of people actually got into MIT when I applied. I didnt even fully trust that ordinary people could attend. Here are some simpler questions: Do you have good grades and test scores? Did you challenge yourself (in or out of school)? Did you do some stuff you thought was cool in high school (even if it was in your parents garage)? Did you do stuff that was useful in high school (like holding a job or tutoring or helping at home)? Can you write an essay about yourself? If the answer is yes to four or more of those questions, youve just calculated your chances of acceptance as well as anyone else can. If you feel lost and alone in the whole admissions process, let me tell you what happened my senior fall. I was terrified. I was fine with grades and stuff, but I didnt know if Id taken enough challenging classes (lagging way behind my classmates on the number of AP classes). I didnt go too far out of my way to do stuff, since I couldnt drive. All of my projects were either at my school or the local library that I could get to on foot in 10 minutes. Hell, I couldnt get into my schools Honors Society sophomore year! Should I even attempt to go to the next step? Since 1991, I think only two people had gotten into MIT from my high school, so I didnt have a point of reference. I was an immigrant, too, and so were my parents, so I was majorly confused about the American College Application Process. Most of my visits to college websites started and ended with the Net Price Calculator (a nice tool to remind you that you cant afford a $60,000 per year education). I went to info sessions and read the admissions blogs. In October, I gave up and had a month-long Kurt Vonnegut binge that was unrelated to college but did inspire me for at least a couple of my essays (which concerned my English teacher, who didnt want me to turn into a 30-year old cynic at age 18). Every day, well, even more often than that, I would flip-flop on whether I should even apply to MIT. A middle school dream and promise of financial aid reminded me that I should at least try. So I did. And I have a ton of people to thank for that. Really, it was a so we did: my parents, who read all my essays many many times, as well as all looked over all the other parts of my application and everything college-related, and believed in me through it all; my teachers, who also read my essays and wrote recommendations and gave me different forms of encouragement and ways to look at my credentials with hope; my counselor, who was new to the school and did her best to answer my numerous questions and help me get my stuff together and hope for the best; my mentors outside of school, who had wonderful things to say and also, when I asked them for recommendation letters, write. I hope you have someone to reach out to as well. Because even if they cant help you with the specifics of the college process, they will offer encouragement that you can never gain yourself. If youre lost, I promise you that youre not alone. If you feel like you dont have enough resources, reach out. Theres always someone there. Looking forward to hearing from you, Bye Post Tagged #Early Action

Cristina Garcias Dreaming in Cuban Essay - 3280 Words

Cristina Garcia’s Dreaming in Cuban tells the story about three generations of a Cuban family and their different views provoked by the Cuban revolution. Though part of the same family, an outsider might classify them as adversaries judging by relationships between one another, the exiled family members, and the differentiations between political views. Although all of these central themes reoccur over and over throughout the narrative, family relationships lie at the heart of the tale. The relationships between these Cuban family members are for the most part ruptured by any or a combination of the above themes. Every individual relationship mentioned in the book consists of at least one direct family member of Celia del Pino. Celia†¦show more content†¦Poor Lourdes feels unwanted from the beginning of her life with her mother swearing to forget her; therefore, throughout her life Lourdes feels a lingering resentment, even though the acts by Celia were purely thro ugh emotional displacement brought about by the nastiness of her in-laws. â€Å"Her mother’s doleful rhythm followed them everywhere† (Garcia 25). The reader can plainly see that Lourdes is both embarrassed and ashamed of what her mother was and is unwillingly to forgive her. Lourdes claimed her mother was dead to garner pity from strangers so they would buy her sweets, and secretly wished it were true at times. The second reason is simply a generation difference. One might assume that due to the very different upbringings and the societies that the two were brought up in, that very conflicting morals and values may have been molded. Celia grew up in a Cuba under the rule of a dictator-like, oppressive leader. Celia saw Cuba’s true poverty stricken state and long for a new regime. Reasons for Lourdes’s rebellious attitude toward her mother and Cuba in general are much more abundant and clear. Though Lourdes was raised in a very similar society as of that of her mother’s upbringing, but the severity of the government that ruled during her childhood produced a different view of the country all together. Lourdes is a very strong, independent woman whom has man complaints of the method of rule in Cuba. â€Å"Lourdes never accepted the life designatedShow MoreRelated Cristina Garcias Dreaming in Cuban Essay1068 Words   |  5 PagesCristina Garcias Dreaming in Cuban The cyclical nature of time and the supernatural are recurring themes in Cristina Garcà ­as Dreaming in Cuban. Throughout the book, the members of the del Pino family find themselves reliving the same events and situations. This is characterized by the repetition of mental illness, attempted suicide, personal exile, and lovesickness that occurs over three generations. Celia, realizes that time will continue to repeat itself unless the family history isRead MoreThe Cuban Revolution And Its Effect On Identity1723 Words   |  7 PagesDreaming in Cuban is a novel by Cuban American author Cristina Garcia. This essay focuses on the impact of the Cuban revolution and its effect on identity within the Cuban diaspora. This essay argues that Dreaming in Cuban illustrates the impact of the Cuban revolution on women and how it has affected their identities as Cuban women. Therefore, this essay will assess the structure of the novel, it will identify key historical, and geographical contexts in which these events took place. The essay

Essay on Extreme Sports - 937 Words

Extreme Sports Works Cited Missing â€Å"Extreme sports have boomed since the early 90s† (Petrecca 16). It is hard to believe that such activities as sky diving, snowboarding, bungee jumping, and the up and coming razor scooter have been labeled as so-called â€Å"extreme sports†. What characteristics must a sport have to labeled extreme? Perhaps it is the lack of safety, or the inability to create specific rules for these sports. Maybe it is the fact that these sports are just recently becoming mainstream so there is no other classification other than extreme sports. In any case, these activities are definitely something new and interesting to sprawl out in the mainstream of sports, which will do nothing except become larger and more†¦show more content†¦Ã¢â‚¬Å"White-water rafting, snowboarding and skiing are sports that represent our culture and help us learn how to overcome challenges by working together† (Gurevich 50). It allows you to become closer to people you barely know; spending a day on a mountain with people can be a bonding experience. While answering a question about why he takes his staff skiing and rafting, Dmitry Gurevich told the news reporter that he believed it is an important thing for his staff to spend time outside the workplace. It will help the staff learn to trust each other more, and increase the level of understanding between everyone. Although there are rules in snowboarding, these rules apply only in competition racing. They are basic rules, which apply to most any other sport. When in competition there is really only one rule, to be sober. When establishing rules for people who just go snowboarding to have fun, there aren’t any. If rules would be created, it would nearly be impossible to enforce; it would be like having police officers on ski’s to tell you that you are going to fast, or snowboarding recklessly. The element of risk is also present when snowboarding as Shaun Palmer stated in an interview for people magazine. â€Å"Michael Jordan just had a basketball. I’m on a bike going down a mountainside. Or on a board flying over 60-foot cliffs† (Lambert 67). To fly over a cliff is another experience by which you are cheating death. If youShow MoreRelatedExtreme Sports And Extreme Athletes1877 Words   |  8 PagesExtreme sports are sports like skydiving, where a person jumps out of a plane and fights gravity to have few minutes of the inspiring view of the earth. Extreme sports are popular among the rising generation, as these sports satisfy the mind with the excitement that the mind has thirst for. Extreme sports are sports that require the athletes to have special traits, including thrill-taking and adventuring, which differentiate extreme sports from any other sport. Whiteside argues that unlike regularRead MoreExtreme Sports Motivation3174 Words   |  13 PagesExtreme Sports Motivational Factors Lawrence Cannon December 4, 2011 PE 5880 Abstract In the 1970s, extreme sports had been growing rapidly since its introduction. However, there has been little research done on extreme sport participants. In specific, the reason why consumers participate in extreme sports has not yet been investigated, although the number of participants and spectators of extreme sports is rapidly growing. Since motivation is a significant factor of sport participationRead More Extreme Sports: A Reaction to Extreme Technology Essay1917 Words   |  8 PagesExtreme Sports: A Reaction to Extreme Technology Many people in America work at jobs where they are separated from Nature and other people, sectioned off in cublicles, plugged into a machine, doing work which neither challenges their intellect nor is fulfilling personally. As a result, a separation forms not only between others and from Nature itself, but from themselves, and their purpose in life. A feeling develops that are not living life to the fullest. Much of our interaction these daysRead More The Commercialization of Extreme Sports (X Sports) Essays7065 Words   |  29 PagesThe Commercialization of Extreme Sports (X Sports) ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. AfterRead More The Growing Popularity of Extreme Sports Essay1255 Words   |  6 PagesExtreme Sports Over the past ten years I have noticed that my local snowboarding park has become more crowded every season, especially with younger kids. This has not only been the case for snowboarding, but for all extreme sports. I’ve noticed this trend at my local skateboarding park also. More so, there has been a noticeable increase of extreme sports being broadcast on television today than ever before. These changes caused me to ask the question: why have extreme sports become so popularRead MorePersuasive Essay On Extreme Sports730 Words   |  3 PagesWith all of the benefits that come from extreme sports, there should be no debate whether it is okay to participate in them or not. The average person burns as much as 500 calories per hour while riding their board. This is just one of the many benefits that come from extreme sports. We can’t live our whole lives being scared and over cautious, we need to take the risks, and get the benefits because of it. The topic of extreme sp orts if a worldwide debate. Many people argue that kids are too youngRead MorePersuasive Essay About Extreme Sports2060 Words   |  9 PagesExtreme Sports Introduction + Thesis: (C) In Jeb Golinkin’s essay Why Parents Should Let Their Kids Play Dangerous Sports, Golinkin states an incident that happened while playing a dangerous sport. â€Å"25-year-old, Caleb Moore died from an injury when his snowmobile came crashing down on his head after a trick went wrong in the Winter X Games in Aspen, Colo† (pp.616). In this case, Moore thought that the trick would’ve been perfect since he had practiced before the actual competition. Dangerous sportsRead MoreExtreme Sports3358 Words   |  14 PagesIntroduction Extreme sports (also called action sport and adventure sport) are a media term for certain activities perceived as having a high level of inherent danger. These activities often involve speed, height, high level of physical exertion, highly specialized gear or spectacular stunts. At present date, there are no careful studies or statistics of deaths to separate activities with low or normal level of danger from those with high level of danger. While use of the term extreme sport has spreadRead MoreRed Bull Stratos Analysis1382 Words   |  6 Pagesversus who we are†. Patrice Radden, director of corporate communications at Red Bull) The main objective of the company is to communicate their slogan â€Å"Red Bull gives you wings† to a huge audience, in a way never seen before, through a range of extreme sports and events Red Bull organizes and supports. Although Red Bull is a global market leader, they always aim to create extraordinary events, as a part of the attempt to retain their position and not lose market share to their biggest and most aggressiveRead MoreUnder Armour s Vision Statement Essay1374 Words   |  6 Pagesedu). Extreme Sports Under Armour, has been true to its vision statement, to empower athletes everywhere, and also its mission statement, to make all athletes better through passion, design, and the relentless pursuit of innovation (uabiz.com). Under Armour following its vision and mission statement, can incur a great increase in revenue by expanding its market reach to a somewhat over looked sport called extreme sports (also referred to as action sports and adventurous sports). The extreme sports

Xbox Free Essays

Get Free Xbox Live Membership Codes This method requires a glitched code I personally bought, the code doesn’t work when you try to redeem it, however to the employee’s at Xbox is shown on their screen as Active and working but does not tell them what the code is actually for (1 month, 3 month, 12 month, 4k msp etc. ) I know what you’re thinking already, bullshit? No, try it yourself below. Note: They could ask for the code anytime, so be ready. We will write a custom essay sample on Xbox or any similar topic only for you Order Now Make sure you’re signed in on a NEW silver account every single time you do this or it will not work. Also, on the Silver account fill out billing info with a fake address name, ect. Also, edit your bio and motto and everything else such as your gamerpicture so it looks like a real account. *Don’t just rush into this method without following the directions stated above or it will not work! * K8F3V-78HXG-YRRJ4-TW8XQ-RR7M3 1. Go to Xbox. com and get on Contact Us - Support 2. From the drop down menu, choose Xbox Live - Prepaid Codes 3. 3. In the description type â€Å"Help with prepaid codes, very confusing† Or something along those lines. *Change what you write here everytime! * 4. When they welcome you, just go with what they say, act normal. Tell the Agent a scenario, say you got your code for you birthday from your mother. You got the code, wrote it down on a piece of paper and planned to use it when you needed it. Then, say that you tried to use it and it gave you an error code on the xbox. (Be creative with this story, make it convincing! ) 5. Tell them you can’t take the card back because you trashed the card after you wrote it down on a notepad on your computer for covinence. 6. If they ask you to troubleshoot the issues just don’t reply for a while, then tell them it didn’t work, or if they ask what the code was tell them it was for whatever you’re wishing to obtain. 7. If they ask what the error was when redeeming, the error on xbox. com is â€Å"This code is not valid† and the error on the console is â€Å"This code isn’t valid. Please enter a valid code. † 8. They will probably go on for a while asking you different questions , just answer the questions and feed them the lies you think they want to hear and you’ll be fine. 9. Eventually they should either : Offer you a 1 month code as they can’t give you anything else because you don’t have the original card, escalate the request for you and you will receive your desired code via email in a few days OR they will tell you they can’t do anything (If they say this to you, you have failed. You should just end the conversation then X it off and try again in an hour or so) How to cite Xbox, Papers

Grocery Business Of Woolworths Challenges -Myassignmenthelp.Com

Question: Discuss About The Grocery Business Of Woolworths Challenges? Answer: Introduction This assignment has been prepared on the topic Online Grocery Business of Woolworth and its Challenges. Different challenges are being faced by an organization while operating the business online. These challenges create an impact on the performance of the organization at large. Competition in the business environment has risen due to which businesses are searching for new and innovative approaches for reaching the customers. For the purpose of catering services to the growing customer base, there has been a rise in the number of grocery businesses operating online. Shift towards the online medium for offering products has created an impact on the businesses operating offline. The focus of the grocery industry is on offering quality services to the customers by reducing the time involved in providing the service (Galante, et. al., 2013). The discussion will be made regarding the concept of the online grocery business. Woolworths is offering the grocery products through its website. Background information of the Woolworths will be provided for developing knowledge of the manner in which Woolworths is operating. The discussion will be made regarding the online grocery business of Woolworths along with challenges faced by it while operating the grocery business through online mode. Impact of these challenges will be analyzed on the online grocery business of Woolworths. Background of Woolworths Woolworths is an Australian chain of grocery store/supermarket which is operating in the retail industry and is a subsidiary. It was founded in the year 1924 and its headquarter is located in Bella Vista, New South Wales, Australia. It is operating stores around the globe with the help of more than 995 locations. It has strong employee base of more than 111,000 employees who are performing the operations of Woolworths for the attainment of the targets. Objective of Woolworths is to enhance the satisfaction level of the customers by providing quality services. Woolworths has gained specialization in offering grocery items to its customers. Woolworths have understood the need of the customers and for meeting these needs of the customers, a dedicated business support team has been created. Objectives of Woolworths are to offer extensive range of products at great prices, easy access to the services by the customer and developing a dedicated business support team (Woolworths, 2017). The secret behind the success of Woolworths is the quality of the products which are being provided at affordable prices. Objectives set by Woolworths are to enhance the stock turns and optimizing the network efficiency by serving a large number of the customer base in a better manner. Priorities of Woolworths is to build a customer and store-led culture along with a team, attaining lead over the others in the industry and attaining system excellence. Regular feedbacks are collected from the customers so as to provide support to them. Simple strategy has been adopted by Woolworths and this strategy includes development of the team, refreshing the stores, updating the product offering, developing a cohesive brand and reducing the costs improve processes. The focus of Woolworths is on developing the future of shopping as the use of mobile technology has increased (Woolworths Group, 2018). Online Grocery Business of Woolworths In the past years, Woolworths has made an investment for the development of the online grocery business and its infrastructure. Woolworths Online grocery stores have been opened which are offering services through internet or online mode. Products are picked from the supermarkets which are close to the home of the online shoppers. With the increasing need for the online store, Woolworths has opened dark stores named as shadow warehouses in the major markets. Objectives behind the initiation of the online grocery stores are to reduce the time involved in providing service, enhancing the satisfaction level and reducing the efforts of the customers (Galante, et. al., 2013). An application has been developed by Woolworths for offering the products in a more convenient way and saving the time and efforts. Notifications are provided to the customers regarding the order through the application. Regular alerts are sent to the customers for making them aware of the stage where the product is in the delivery process. These alerts update the customers regarding the products they have ordered online (Fahad, 2016). Different challenges are being faced by an organization while operating the business online. These challenges create an impact on the performance of the organization at large. Different challenges are being faced by an organization while operating the business online. These challenges create an impact on the performance of the organization at large. Dedicated online stores have been opened by Woolworths for meeting the online orders placed by the customers. Online grocery business of Woolworths is growing at a very fast speed. Help is being provided by the Descartes solution for addressing the complex delivery requirements which contribute towards the satisfaction level of customers and enhancing the experience gained by the customers from online ordering. One of the reasons behind the selection of an online mode for offering grocery products to the customers is the changing expectations and needs of the customers. Desires and needs of the customers are changing with the change in th e technology and the manner technology is used (Huang, et. al., 2010). Woolworths focuses on meeting the routine needs of the customers with the online grocery stores and grabbing the opportunities available for the expansion of the business. It has been seen that the online grocery section of Woolworths is one of the fastest growing segments which has provided profits of $ 2.45 billion. There are various reasons behind the selection of the online grocery business as an effective approach for meeting the needs of the customers and expansion of the area of operation (Hand, et. al., 2009). These reasons include developing a future of shopping, performing better for the customers of the business, listening to the customer needs in a better manner, rewarding the customers and using an innovative approach for grabbing the opportunities available. Online services are available to the customers at a feasible or flexible time and the delivery time is reduced (Galante, et. al., 2013). Different small and medium enterprises are purchasing the grocery products offered by Woolworths through online mode. Online grocery business of Woolworths is considered as business grocery supplier of these small and medium enterprises. Pick-up points have been established by Woolworths for the online grocery orders in every supermarket of Woolworths. Woolworths is focusing on putting more investment in the online grocery business for enhancing the performance and covering the large area by serving a large number of customers. Different services or features are being offered in the application of Woolworths for the online grocery business. These features include creating shopping lists, sharing of the list with family and friends and ordering the groceries for pick-up or delivery. For coping with the competition, different strategies have been used by Woolworths while operating the online grocery business (Fahad, 2016). Challenges faced by Woolworths while operating grocery business online With the use of advanced technology, business is using online platforms for offering their products or services to the customers. Woolworths has initiated the online grocery business for meeting the needs and expectations of the customers. Different opportunities are available to the business while conducting online grocery business. Despite of these opportunities, various challenges are being faced by the online grocery business. These challenges create an impact on the capability of business in grabbing the opportunities available in the business environment. These challenges are discussed below: Stock and storage cost: grocery items are perishable goods and for the storage of perishable goods huge investment is required. The arrangement has to be done of the special warehouses, containers and equipment for managing the products. Different grocery products need to be made available by Woolworths are the time in the stock so as to meet the orders placed by the customers. It is quite tough for the business to arrange a huge number of items and maintain their stock all the time. Due to lack of availability of the different products at the online grocery store, customers or potential customers visit local grocery stores (FatBit Chef, 2017). Low-profit margins: thin margin is there for the online grocery business which affects the profitability of the business. Online grocery businesses are operating at a very low-profit margin due to which profitability of the business gets affected. Online grocery businesses suffer a loss when they offer free delivery to the customers. Customers are not ready to pay for the convenience charges and expect to receive the product in less time and high in quality (Daga, 2016). Habits of the consumers: change in the technology and trend affects the habits of the consumers. People are still in the habit of purchasing grocery products from the offline stores. This habit of the people has acted as a hurdle in the growth of the online grocery store. People prefer buying from the offline stores so as to check the quality of the products. Perception of the people regarding the online grocery shopping needs to be changed so as to enhance the customer base of Woolworths (Plasch, et. al., 2014). The unwillingness of the customers to pay delivery charges: free delivery is offered by the online grocery stores for enhancing the satisfaction level of the customers and attracting them for developing a strong customer base. Due to the levy of delivery charges on the orders of small amount, customers prefer to buy from the local grocery store. For eliminating the delivery charges on the order, customers switch from one online grocery store to other (PWC, 2016). Difficulty in delivering the products in small towns or locations: Woolworths is facing issues in delivering the products or orders in small towns or remote locations. There is lack of access to proper transportation facilities or entertainment facilities in those small towns and remote locations. Bargaining habits also affect their decision of buying from the online grocery store (Ocado group, 2015). Lack of knowledge of technology: technological advancements have provided growth opportunities to the online grocery stores. But due to the lack of knowledge of technology, customers prefer offline grocery stores. For the people who are not techno savvy, it is tough to compare the products, access the applications or websites of the online grocery store and placing orders online. These customers prefer going to offline stores and asking for discounts (Mulpuru, et. al., 2010). Increasing competition: competition in the online business is increasing. There are various organisations which are operating online for offering grocery products to the customers through online mode. For coping with the competition, discounts or offers are offered to the customers which result in loss to the companies (Osman, et. al., 2010). Wastage and marketing cost: huge stocks need to be maintained by the online grocery stores for offering variety to the customers, attracting them and retaining the customers. This has resulted in wastage of the grocery products which affects the financial performance of the online grocery businesses. Cost of marketing is also high as effective marketing strategies need to be used for the promotion and advertisement of the store (?elik, 2011). Loyalty among the customers: loyalty among the customers needs to be developed so as to enhance the customer base and operating in an effective Customer loyalty is a major challenge in the online grocery business as discounts or offers are being provided by online grocery businesses to the customers. These offers or discounts affect the loyalty among the customers. Woolworths need to offer discounts and offers to the customers for developing strong employee base (Muhammad, et. al., 2016). Recommended strategies for dealing with the challenges For the purpose of coping with these challenges, there is a need to adopt few solutions or strategies. These strategies are discussed below: Use of Just-in-time supply system: this system will help in the management of the inventories in a better manner. This approach will reduce the cost of the online grocery business. Inventory cost of the online grocery business will get reduced with the use of just-in-time supply system (Mulky, 2013). Implementation of asset-light business model: a logistics company can be hired by Woolworths for offering fast delivery and reducing the burden on the employees of the company. This will reduce the cost of the company by reducing the need for delivery staff and vehicles for delivering the orders. Entering into a partnership with the local transportation or delivery service providers: Woolworths can enter into a contract with the local delivery service providers as to ensure that the quick delivery of the orders placed by the customers is Merging the offline business with an online business: offline businesses can be merged with the online business for shifting the choice of customers from offline stores to online stores (Ravikiran, 2013). Easy to use interface: the interface of the website or application of the online grocery store needs to be easy and attractive. Customers who are not techno savvy will be able to use the application properly and this will contribute towards the enhancement of the customer base of Woolworths. Every company operating online grocery business need to develop effective mediums for attracting the customers. Setting up online stores in the main markets: online stores can be set up or warehouses can be set up in the main markets so as to deliver the products or orders well on time and enhancing the satisfaction level of the customers (Soler, 2010). Conclusion Thus, from the above conclusion, it can be mentioned that the trend of online grocery business has increased with the change in technology and business environment. Woolworths is performing well in the online grocery industry and focusing on the expansion of the area of operation of the online grocery business. There are various challenges creating an impact on the performance of the online grocery businesses. 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